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ABOUT ME
As a creative person full of life and color, I love for my work (and sometimes my clothes) to embody that as well.
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I am a Creative Producer and Strategist with 5+ years experience producing exclusive celebrity interviews, how-to fashion and beauty videos, and documentary narrative content.
I have proven track record of increasing brand views by +34%, and providing 4.8 million views in organic search. Marketing and SEO optimization is a great skill that I've learned attending Grow with Google to learn marketing skills from Google marketing professionals.
Above all else, creating and strategizing new concepts, and bringing those ideas to life have always been my bread and butter. ​​​​
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PROFESSIONAL HISTORY
FREELANCE PHOTOGRAPHER
September 2017 - Present
Specialize in Portrait and Fashion Photography
Capture Beautiful Images and Videos for Fashion Start-Ups and Professional Models
Develop Artistic Photography Concepts and Provide Mood Boards for Clients
Collaborate with Hair & Makeup Artist, Stylist, Models, Studio Managers, and Clients
Create Set Designs
Send Raws to Clients with 6 Edit Choices.
Send Videos with an open option of multiple revisions.
Knowledge of Adobe Creative Suite especially Adobe Photoshop and Adobe Premiere
ASSOCIATE PRODUCER | DOTDASH MEREDITH
November 2020 - Present
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Manage and produce editorial, home, and fashion content for social media and webpages, including the creation of project charters, tracking budget, and editing.
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Collaborate and communicate with cross-functional partnerships to execute campaigns and implement online content to grow audiences and drive engagement, contributing to 4.8 million views on InStyle’s Instagram channel.
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Pitch and execute original series that contributed to 1.3 million total views to Byrdie’s Instagram for an original series’.
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Conceive, budget, and execute paid advertising campaigns, which resulted in original fashion video series being sold to brands for $200,000 per episode.
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Built web strategy to repurpose social content to brand’s online video player resulting in 4.8 million in ad impressions.
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Support exclusive red carpet interviews at influencer & community events, which resulted in 275,000 views on a video with Kelly Rowland and Michelle Williams
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Operationalize data analysis and content performance metrics to identifies creative solutions and new concept ideas
PRODUCTION COORDINATOR | MEREDITH CORPORATION
November 2019 - November 2020
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Created Thumbnails and Published Content to O&O and Youtube with effective SEO terms for Martha Stewart Living and BH&G. Linking Video to Articles.
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Martha Stewart Living saw an increase of +34% in March 2020 due to Organic Search and SEO Optimization. Increased to 20 Million Views for the first time in April 2020. The highest performance since 2016.
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Coordinate Productions and Studio Dates for Martha Stewart Living Branded Series
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Hired Freelancers to work on set for various productions, arranged call sheets, collected contracts, agreements, and W-9s for invoicing and billing.
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Assisted Senior Producer and Director of Photography with Production.
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Assisted Prop Stylist and Arranged Props for Set Design
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Maintained Production Workflow, Statuses, and Uploaded Final Files for Social and O&O .
ACCOUNT COORDINATOR | AVALANCHE CREATIVE
May 2019 - November 2019
Supervised and Coordinated with internal teams (production, creative, accounting, advertisement, etc.) to communicate project needs.
Managed product workflow on Amazon Marketplace including sending products to Amazon, creating custom ads for products, managing Amazon sales and ROI, communicating with customers for reviews and complaints.
Created, Shot and Edited Content for Branded Social Media Pages.
Managed Ad Campaigns for Clients for Radio, Digital, and DRTV
Created and Maintained weekly agenda reports and analytic reports for work flow and projects
Maintained internal database of commercials and projects with VP operations
Uploaded and Saved Final and Delivered Project to External Hard drives
SOCIAL MEDIA MARKETING INTERN |Â CONNECTICUT OFFICE OF THE ARTS
May 2019 - November 2019
Managed social media accounts for daily postings
Increased Facebook following and clicks by 86% through Engagement
Launched Social Media Campaigns to promote CT Arts Day, Arts Hero Nominations, and Art Workforce Initiative
Launched Connecticut Office of the Arts' First Twitter Account
Live Tweeted on Twitter during the Annual Connecticut Arts Day with photos and videos of the event
Promoted Artist Grants with Sponsored Partners
EDUCATION
WEST ORANGE HIGH SCHOOL
Diploma
Initial Start of Media Experience:
Crew Member of West Orange's TV Station TV36: Project Producer and Video Editor on Premiere Pro
Photography and Digital Design Courses: Initially Acquired Adobe Photoshop and Abode InDesign Skill
UNIVERSITY OF HARTFORD
Bachelor of Science and Arts Communications, Media, and JournalismÂ
Minor: Film Studies
Deans List Honors 2016-2018
Notable Winner of Personal Essay: My Chemical Relaxer
Executive Board Member of NAACP Youth & College Council 2018
National Society of Leadership and Success Honor Society
BSU Fashion Show Coordinator and Model
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GROW WITH GOOGLE
Fundamentals of Online Marketing Certification
Online and Onsite Classes in NYC:
Building a Business Model for Brands and Products
SEO Optimization using Google Trends
How to Build and Market and Online Presenses
Plan Online Business Strategies
Knowledge of Google Search Engine and How to Appear on the First Page